6 – Clustering

Cluster of Ideas

Cluster of Ideas

Remember that 100 ideas? What to do with them? Here is an idea. Separate them into clusters, groups. When you do it, you are going to notice some some patterns.

I remember once I did a brainstorm in Brazil about their problems with PCs. After all the ideas, we organized in clusters and saw their problems in a deeper level. Their ideas were about having videos that don’t run natively on the PC or having a way to search their PC from everywhere. When we saw the clusters we notice that their ideas were symptoms of greater problems like Piracy (they download illegal content and it comes in different formats) and Security (PC is a item valued by the thieves in Brazil).

If we were doing a promotion or we had to focus in a feature, I would go for Security first (since it is legal) and try to promote the openness of our system to any content (Since Promoting piracy is unethical).

Next: Vision. Guiding the whole team.

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