100 ideas
As many of the posts here, I cannot get credit for it. This philosophy was taught to me by Naohito Okude when teaching me about Design Thinking.
It is as simple as it is written there. 100 ideas is what a group normally needs to start anything going. So you want to create a name for your company or decide the user target you are going to, 100 ideas might be able to help.
Remember that if you have only 5 to 10 ideas, there is a big chance that they are just on the surface of your creativity, in the common place of ideas. This means that there is a big chance that other people have the same ideas as you. But when you force yourself or your team to get to 100, you probably had to go deeper into your thoughts to bring them.
The MOST IMPORTANT part of this is actually the INPUT you have before the brainstorm. If you are talking about markets, read a lot about several markets, analyze them and you brainstorm about your target user you get a good chance to have better ideas. If you already know the target and you are going to brainstorm solutions or features, visit the user target, interview them, read books and articles about their habits, understand the country they live in. Try to be as prepared as possible for a brainstorm.
Don’t imagine that the final decision will come in one of the 100 ideas, they might but they probably won’t. They will come probably from the clusters created by organizing those ideas. Topic for our next post.
UX Product Plan 