1 – The Start

Know Yourself

Know Yourself

Basically this is the start, YOU. Each product, anything you create, should be based on who is it for and a little bit of you.

What do you want to do? This is the hardest question of all. Once, a few years ago, I was in Japan traveling and thought I had gotten a grasp of what I wanted. But wasn’t sure. Until I saw a stone in the Kyomizudera Temple in Kyoto with the following writing: “There is only one way, and the only thing you can do is to follow”

As religious as it seems, I took another perspective at it. What if I could narrow my choices to one, wouldn’t it be easier? From that on, the point is to choose one thing and see it through. Just add the second best one as the next one. So when you are done with the first, you try the next. And keep trying.

Basic Questions before you decide what to create:
1 – How I would to think about myself in the future? (A creator? A producer? A designer? A person that makes people happy? A person with a good work-life-balalance?)
2 – What are the things that I experienced and/or like to know about? (Music, gadgets, kung fu movies, etc. Make a list)
3 – For whom I would like to create? (My wife? My kids? The disabled? The poor? Whose world would you like to change.)

Now create a list of things that you would like to create, based on how you want to be seen and what you are good at and see how those skills can help the person you want to create to.

Take the evening off and GO!

The 2014 me

Gustavo Dore in 2014

Gustavo Dore in 2014

This is my personal blog, but mostly I will talk about Design, Art, Interaction, User Research and all the things that my profession as a UX Product Planner involves.
Why now?
Between 2009 and 2011, during my Masters Degree in Media Design, I kept an sporadic blog about my discoveries there. Then I started to work for Sony and got afraid to write. What if what I said would have a big impact on how people see Sony and our design process? Could the reader really differentiate between me as a designer or as a Sony employee? The risk of slipping a secret was too big for me so I decided to stop.
 I left Sony in the end of February and here I am, back again, blogging. Hope this experience will be as exciting to you as it will be for me. Let´s learn together.